For many small businesses, the hardest part isn’t the product, it’s getting people to find you.
That’s why Bullring Finance built the Merchant Discovery Engine, a smart tool that helps customers who spend crypto find your store quickly, just like using Google Maps.
Let’s break down 5 powerful ways this feature helps your business stand out, get discovered, and attract more customers, without spending a kobo on ads.
👉 Want to know how to start accepting crypto in your store, without coding or tech stress? Check out our full guide on no-code crypto payment tools and how Bullring Finance makes it simple: No-Code Crypto Payment Integration: A Game-Changer for Stores →
1. Appear on a Live Crypto Map
The most obvious benefit of the Discovery Engine is the location visibility it offers. Just like how people use Google Maps to find restaurants, cafés, or salons near them, crypto users can now use Bullring to find businesses that accept crypto.
Once your store is registered, it becomes part of a live searchable map that shows:
- Your business name
- Description of what you offer
- Location
Payment options
Whether you run a retail store, small café, food kiosk, fashion boutique, or salon, your business is more likely to be seen by nearby crypto users who are actively looking to spend.
2. Increase Reach Without Spending on Ads
Many business owners struggle with online visibility because they cannot afford consistent ad campaigns on platforms like Instagram, Facebook, or Google.
Bullring’s Discovery Engine changes that. By simply listing your business, you can appear in front of crypto spenders who are already browsing for shops and services like yours. There is no need to run ads, hire social media managers, or worry about SEO.
This gives you an organic way to attract customers, especially in areas where crypto adoption is growing.
3. Tap Into a Unique Customer Segment
Crypto users are not just any type of customer; they often represent a forward-thinking, digitally inclined audience that values innovation and flexibility.
Here are a few traits that make crypto users valuable to merchants:
- They are usually tech-savvy and comfortable with digital payments.
- They are more likely to try new businesses, especially those accepting crypto.
- They often demonstrate brand loyalty towards merchants that support crypto options.
By appearing in Bullring’s Discovery Engine, you naturally appeal to this growing demographic, giving your business an edge over competitors who do not support crypto payments.
4. Boost Visibility in Tourist and High-Traffic Locations
If your business is located in a city, near a tourist attraction, transport hub, or a high-traffic zone, then the Discovery Engine can be even more valuable.
Travellers often search for places to shop, eat, or unwind, and many now prefer spending crypto during their trips. Whether they are looking to buy souvenirs, get a haircut, or grab a meal, they can easily find your business through Bullring before even setting foot in your city.
This gives you a new revenue stream without having to market your business internationally.
5. Provide Quick, Actionable Information to Buyers
Visibility is one part of the equation, but clear information is what helps customers make decisions.
When someone taps on your business in the Discovery Engine, they immediately see:
- Your business name and short description
- What you offer (products/services)
- Your operating hours (if added)
- How to locate you
- How to pay using crypto (supported wallets and methods)
This ensures potential customers have all the information they need to visit your shop or order from you, reducing friction and encouraging faster decisions.
Final Thoughts
In today’s business world, visibility is just as important as quality. If people can’t find you, they can’t buy from you. With Bullring’s Merchant Discovery Engine, your business gains exposure among active crypto users without the need for complex setups, marketing skills, or paid advertising.
As cryptocurrency use grows worldwide, especially in regions with strong digital payment adoption, now is the perfect time to position your business for this new wave of customers.
Interested in getting started?
